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Marketing process and planning Essay Example | Topics and Well Written Essays - 1000 words

Marketing process and planning - Essay ExampleHowever, due to a variety of other games, Anki drive will be affected by the elasticity of demand. The prices are likely to go down since there are many competitors in the market.The product will only be limited to the Apple users in the UK. This might affect the market share of the product if there are only few people who use the Apple gadgets. In addition, considering the Apple products are expensive, they might limit the usage Anki Drive.Anki Drive would have had a bigger market share if it would have been launched in other smart phones apart from Apple phones. On the other hand, there will be a high competition from other games that can use all type of smart phones, which will be likely to beat Anki Drive in the market share.Anki Drive has a particular segment in the market. Being a car racing game, most youths will prefer the game because most of them love cars. However, the game can only be supported by Apple iOS devices. Therefore, only the iPhone and iPad users will have access to the game.

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